Amazon Super URL Generator
Create trackable Super URLs that drive external traffic and help your products climb the search results.
Enter Details
SEO keywords for your URL slug, one per line
Generate your Super URL in 30 seconds
Stop sending blind traffic to Amazon. Create URLs that tell you exactly how your external campaigns perform.
Pick Your URL Type
Choose from Canonical URLs for SEO, 2-Step URLs for ranking, or Add-to-Cart links for conversions.
Enter Your ASIN & Keywords
Add your product ASIN and the keywords you want to rank for. We support all 10 Amazon marketplaces.
Get Your Super URL
Copy your generated URL and share it anywhere. Upgrade to track clicks and measure campaign performance.
Stop guessing which campaigns work
With Launch Fast, every Super URL tracks clicks automatically. See which influencers, ads, and promotions actually drive traffic so you can double down on what converts.
Sign up for Launch Fast10 URL types for every marketing strategy
From everyday marketing links to advanced ranking campaigns.
Targeted
Canonical URL
SEO-friendly link with keywords in the URL path for Google indexing.
Add to Cart URL
Send customers straight to checkout with your product in their cart.
Buy Together URL
Bundle up to 10 products in one link for upsells and cross-sells.
Targeted ASINs Search
Search page showing only your products. Up to 50 ASINs.
Clean Product Page
Product page without competitor ads or sponsored products.
2-Step
May violate TOS
2-Step Brand URL
Search results filtered by your brand and target keywords.
2-Step Storefront URL
Keyword search within your seller storefront only.
2-Step ASIN URL
Keywords with results filtered to your specific ASIN.
2-Step Secret Keyword
Hidden ASIN filter while showing target keywords in search.
5-Star Review URL
Direct link to leave a 5-star review on your product.
What is an Amazon Super URL?
An Amazon Super URL is a specially crafted link that directs shoppers to your product listing through a simulated search. Instead of linking directly to your product page, a Super URL routes the buyer through Amazon's search results for a specific keyword, signaling to Amazon's algorithm that your product is relevant for that term.
The most popular variant is the 2-step URL. It works in two stages: first the shopper lands on an Amazon search results page filtered to your keyword, then they click through to your listing. This two-step process mimics organic buyer behavior and can help improve your keyword ranking over time.
Sellers typically use Super URLs during product launches, external traffic campaigns, and giveaway promotions to concentrate ranking signals on high-value keywords. Other URL types like Canonical URLs, Add-to-Cart links, and Brand URLs serve different goals — from clean external linking to boosting conversion rates.
Our generator supports 10+ URL types across all Amazon marketplaces. Every link includes built-in click tracking so you can measure performance without a separate analytics tool.
How to Create an Amazon 2-Step URL
An Amazon 2-step URL sends a shopper through a keyword search before they land on your listing. This two-step process tells Amazon's algorithm that your product is relevant for that keyword, which can improve your organic ranking over time. Here's how to create one in under a minute.
Step 1: Enter your ASIN and target keyword. Paste your product ASIN into the generator above and type the keyword you want to rank for. Choose "2-Step URL" as the URL type. The tool builds a search results URL filtered to your keyword with your ASIN embedded.
Step 2: Share the link with your audience. Use the generated URL in email campaigns, social media posts, influencer outreach, or any external traffic source. When a shopper clicks the link, they first see Amazon search results for your keyword, then click through to your listing — mimicking an organic purchase.
Sellers typically use 2-step URLs during product launches and giveaways to concentrate ranking signals on specific keywords. Pair this with strong FBA fee planning to ensure the products you're launching are profitable after ad spend and promotional costs.
Frequently asked questions
Everything Amazon sellers ask about Super URLs, 2-Step URLs, and ranking strategies
A Super URL is a specially constructed Amazon link that includes search keywords, brand filters, or other parameters. When customers click these links and make a purchase, Amazon's A9 algorithm may associate those search terms with your product, potentially boosting your organic ranking for those keywords. Super URLs are commonly used for external traffic campaigns, product launches, and ranking optimization.
Track if your Super URLs actually work
Launch Fast tracks your keyword positions daily so you can measure the real impact of your external campaigns.
- Daily rank tracking for any keyword
- Click analytics on your Super URLs
- Historical BSR and revenue data
